Taylor & Francis Africa - African Librarians' Newsletter: Issue 2 
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Taylor & Francis Africa


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Cape Town editorial office:
Taylor & Francis Group
Ground Floor,
Liesbeek House,
River Park,
Gloucester Road,
Mowbray, 7700,
Cape Town
South Africa
Tel: +27 21 680 5330
Fax: +27 21 680 5011

Janet Remmington
Editorial Director

Mariëtte Enslin
Regional Managing Editor

Kirstin Wilmot
Regional Publishing Editor

UK office:
4 Park Square,
Milton Park, Abingdon,
OX14 4RN,
Tel: +44 (0) 20 7017 6000
Fax: +44 (0) 20 7017 6336

Gerald Dorey
Publisher, African Studies

Journal subscription enquiries
For African customers of NISC and UNISA Press journals co-published with Taylor & Francis, contact NISC regarding regional rates and orders.

Lester Isaacs
Tel +27 (0)46 622 9698
Fax +27 (0)46 622 9550

Book queries from customers from South Africa, Botswana, Lesotho, Swaziland and Namibia, please contact: Tracy Whitaker from Book Promotions, our local distributor.

Customer Services queries from customers from the rest of Africa, please contact Taylor & Francis Customer Services.

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Visit the T&F African Librarians' Newsletter Homepage

African Librarians' Newsletter: Issue 2

Welcome to the second issue of the Taylor & Francis African Librarians' Newsletter – keeping you up-to-date with the latest news from Taylor & Francis.

This issue provides information about upcoming titles for 2011, including new collaborations with UNISA Press. You can also find out about our STAR initiative; ways we can help you market your journals to increase usage; and the second Taylor & Francis Round Table, this time from University of the Western Cape.

Enjoy reading and please feel free to get in touch if you would like to make a comment, or if you would like to be interviewed for our Newsletter. Contact: library@tandf.co.uk, we look forward to hearing from you.

With best wishes,

The Taylor & Francis Africa Team:

Matt Crook - Sales Manager South Africa
Ines Ferreira - Managing Editor, Africa
Jennifer McMillan - Library Marketing Manager
Janet Remmington - Editorial Director, Africa


The new libsite

Taylor & Francis is upgrading our dedicated Librarians' site, Libsite. Packed full of resources the upgraded site provides information to help you select, manage and promote your Taylor & Francis resources, as well as advice and contact details for whenever you need some help from our dedicated sales, library marketing and customer service teams. We hope that the revised Taylor & Francis Libsite will prove to be an invaluable resource for you:

  • Find out how we can help you promote Taylor & Francis Journals at your library with brand new resources from our updated promotions and training page.
  • Keep up to date with the latest developments from Taylor & Francis – take a look at our news page, sign up for alerts, and follow us on Facebook.
  • Learn about conferences we are attending.

A sneak preview of our site is below:

Image: Preview of New Libsite

Look out for our launch in February. Happy browsing everyone! www.tandf.co.uk/libsite

New titles from Taylor & Francis for 2011

Taylor & Francis is pleased to announce that we are adding over 50 titles to our journals portfolio for 2011, with more new titles still being added to our list.

Highlights include:

  • Agenda
    Part of Taylor & Francis' co-publishing agreement with UNISA Press to promote Africa's leading research, Agenda is published on behalf of Agenda Feminist Media and aims to raise debate, probe, question, challenge and critique understandings of gender and feminism in its broad and complex diversity. Agenda prides itself on being at the cutting edge of feminist debate and gender analysis, and the journal provides readers with a fresh, challenging, stimulating and thought-provoking read.
  • Ecquid Novi: African Journalism Studies
    Co-published with UNISA Press and affiliated with:
    • The Journalism Studies Division of the International Communication Association
    • The African Council for Communication Education
    • The South African Communication Association
    • Journalism Research and Education Section of the International Association for Media and Communication Research (IAMCR)
    Ecquid Novi is the premier journal for the critical analysis of journalism scholarship, education and practice in all its facets in Africa and is now included in the Thomson Reuters Social Science Citation Index®.
  • Journal of Applied Animal Research
    An International Journal published from India since 1992. The journal covers all aspects of "Animal Science", catering to the needs of the scientist engaged in quality research work. It has a 2009 Impact Factor of 0.193 and 2009 5-Year Impact Factor: 0.274.
  • Journal of Arabian Studies
    A brand-new journal edited by the Centre for Gulf Studies, University of Exeter, it is the only journal focusing on the Arabian Peninsula, its surrounding waters, and their connections with the Western Indian Ocean (from West India to East Africa), from Antiquity to the present day.
  • Journal of Enterprise Transformation
    An official journal of the Institute of Industrial Engineers (IIE) and International Council on Systems Engineering (INCOSE). The Journal of Enterprise Transformation brings together interdisciplinary research in management, industrial and systems engineering, information systems, organizational behavior, political science, economics.
  • World Leisure Journal
    As the official journal of the World Leisure Organisation, the purpose of the World Leisure Journal is to stimulate and communicate research, theory, and critical thought in all areas that address leisure, including play, recreation, the arts and culture, sport, festivals, events and celebrations, health and fitness, and travel and tourism.

View all of the new titles in our portfolio for 2011.

Taylor & Francis' 2nd South African Round Table, 2nd August 2010

Image: Taylor & Francis' South African Round Table, 2nd August 2010

T&F's second Round Table of the year was hosted at the University of the Western Cape, and attracted over 25 delegates from around the local province and beyond! As with our inaugural event in Johannesburg earlier in the year, this meeting provided a forum for open discussion within the library community and an opportunity for South African institutions to learn a little more about T&F's commitment to supporting the research output in developing countries. Representatives from across the industry helped contribute to an enthusiastic discussion, despite what was an early start for those arriving at the airport in the very early hours. Guest speakers included Margaret Crampton from NISC, Barry Green from University of Stellenbosch and African Institute of Mathematical Sciences (AIMS), and contributing author to Quaestiones Mathematicae and Arnold De Beer from Institute for Media Analysis in South Africa (iMASA), Managing Editor of Ecquid Novi: African Journalism Studies.

We were also delighted to welcome Kusturie Moodley, who made the long trip from Durban to talk about some of the initiatives that she and her staff have undertaken recently to promote the online resources available at Durban University of Technology. In particular, Kusturie highlighted some of the after sales services now available from T&F, and explained how working together with our Library Marketing Team has helped contribute to a marked increase in usage of their journals packages. For more information on how T&F can work with you to promote your Library resources please contact library@tandf.co.uk.

Special thanks go to Adelaide Ensal and Anne Moon from UWC for providing the wonderful venue, and for their warm welcome and gracious hospitality.

Resources for Africa – T&F visits Kenyan Libraries

Photo: British Institute in Eastern Africa (BIEA) - Humphrey Mathenge (Office Administrator); Innocent Gathungu (Librarian); Professor Abebe Zegeye Photo: University of Nairobi – Agatha Kabugu (Chief Librarian; INASP's PERii Country Coordinator for Kenya) Photo: University of Nairobi – Jomo Kenyatta Memorial Library Photo: National Museums of Kenya – Resource Centre with Asha Owana (Head of Resources Centre)

In August the South African Taylor & Francis team spent a few days in the hilly Kenyan capital, Nairobi, exploring regional co-publishing opportunities and visiting key libraries in the country. We wanted to better understand the levels of access to journal content, engagement with our publications, uptake of philanthropic initiatives, as well as challenges for researchers and information specialists in the region.

We were welcomed in true Kenyan 'karibu' style and were impressed with the infrastructure, resources, and networks in place. We started our whistlestop tour with the British Institute in Eastern Africa (BIEA), on whose behalf we publish the archaeological journal Azania and the multidisciplinary Journal of Eastern African Studies. BIEA's librarian Innocent Gathungu guided us around the Institute's excellent new facilities, including the online workstations, and pointed out some prestigious journals from the region that have fallen dormant but which there is hope in reviving.

Our next meeting was with chief librarian Agatha Kabugu of the University of Nairobi and INASP's country coordinator, who spoke of the helpful work of the Programme for the Advancement of Research Information (PERii) and of a recent librarians' workshop to which Taylor & Francis had contributed materials. Then a visit to the National Museums of Kenya's resource centre, whose head Asha Owana introduced us to the museum's publications and described their active engagement with the Research4Life access initiative.

Our final stop took us to Kenyatta University on the outskirts of Nairobi where we viewed the new state-of-the-art library under construction. Time prevented us from going further afield, but we were able to see first-hand in a number of contexts the well managed resources in Kenya's institutions, which as in many parts of the world are under significant pressure from tight budget constraints, growing user demand, and bandwidth issues, for example. We recognized wholeheartedly the importance of seeking to support local research production as well as regional research dissemination.

Janet Remmington
Editorial Director, Taylor & Francis South Africa

STAR: Special Terms for Authors & Researchers

Taylor & Francis Group is pleased to introduce STAR, a new initiative which gives African researchers one month's free access to 1,300 Taylor & Francis journals. STAR covers the full range of cutting edge, highly-ranked research in every subject area we publish - from African Studies to Zoology.

Taylor & Francis hopes that the access given to academics will further strengthen the quality of research coming from Africa and allow authors to submit articles with increased confidence. STAR aims to:

  • Encourage informed debate in the worldwide academic community;
  • Enable researchers to enrich findings and to update references;
  • Contribute towards higher levels of article acceptance.

STAR uses Taylor & Francis's innovative voucher system. Once the voucher has been downloaded it can be activated whenever the researcher chooses, so it fits in with the researcher's requirements giving them a month's free access when they need it.

"Thank you. This is a great offer to researchers from developing countries."
a researcher at the Bangladesh University of Engineering & Technology

To find out more about STAR, visit the website at www.tandf.co.uk/star

Banner: STAR - register now for 1 month's free access to 1300 T&F journals

Editing a Journal: lnterview with Barry Green

Journal Cover: Quaestiones Mathematicae

Barry Green discusses the history and development of Quaestiones Mathematicae, the journal of the South African Mathematical Society.

Barry is also the Director of the African Institute of Mathematical Sciences (AIMS) and talks here about the impact the institute has had on scientific research in Africa. The Institute has recently been awarded a grant by Google for its Next Einstein Initiative, and plans new institutes in Senegal and Ghana in the next 2 years.

Listen to the interview to learn more about the success already achieved by African Institute of Mathematical Sciences and the plans for the future, or view the transcript.

Improving usage in your library: 10 easy ways to market your journals

"It was so impressive to know that T&F can do so much to provide such creative marketing ideas."
Sarena Law, Singapore Management University

The role of a librarian has changed radically in the last fifteen years, and journal librarians now work in roles where resources and energies can seem like they are pulled in every direction. After spending time deciding on purchases, cataloguing resources, navigating through myriad publishers' terms and conditions, sorting out your link resolver and federated searches…adding the title 'marketer' to your job description can seem enough to make you reach for a coffee! However, making some time to ensure library users understand the resources on offer to them is time well spent, and could make your daily role less difficult once users have a greater understanding of your products. As a library marketer in Taylor & Francis, I've been helping librarians from different parts of the world to market their T&F resources. Spending a little bit of time planning, and equipping yourself with the right promotional material will help you to quickly extend your marketing reach. We've created a range of materials to help you with library display, training, communicating to your users and running library events. Combining these, you can easily tell more of your users about the journals to which they currently have access.

Below are 10 easy ways to market your T&F journals efficiently, and how we can equip you with the resources to do it, which you can also access from our Promotion and Training section.

  • Eye-catching displays – Posters
    We can provide you with customised posters according to your subscription: If your library subscribes to our T&F Library products, we can provide you with a specially designed poster to highlight your access to the T&F Library and guide your users on how to access these resources.
    Image: Library Poster 1 Image: Library Poster 2
    We also offer posters detailing key journal covers and the main subject areas to grab your users' attention.
  • Online marketing material
    We can also provide you with screenshots and screen messages for the computer screensavers, plasma screens, websites and other online platforms at your library
  • Promotional handouts – postcards & leaflets
    Some colourful postcards and leaflets are also available to display on your information desk or to give away to the visitors, such as:
    Image: Library leaflet 1 Image: Library leaflet 2 Image: Library Postcard
  • Training your researchers
    To familiarise yourself and your users with Taylor & Francis Online, the platform for T&F journals, we have created online and print versions of Taylor & Francis Online usersguides tailored to the needs of both librarians and researchers. We can provide copies of these userguides for distribution in your library. Our online userguides are available at http://resources.tandfonline.com/, and are a great asset if you are arranging training sessions with your library users. The online versions are copyright cleared so there are no problems with you sharing these with your users.
  • Good communication
    Make faculty members aware of your access to T&F journals via email! We can provide you with an email template for you to circulate to your faculty members. This email includes key titles in your available resources, the link to a full title list, and the link to Taylor & Francis Online researchers' userguide. For example, if you have access to the Education Online Collection, you can send this email to all the faculty members in the Education Department. If you'd like to inform students as well, you just need to revise this email slightly and circulate to them. Other online communication resources are also available, including Facebook and Twitter. Nearly all T&F subject areas have their own social media pages and you can use your own library's page to promote the resources you have.
  • Library Events
    If you are worried about the marketing material for your Open Day, Freshers' Fair or Library Roadshow, why not ask for help from us? Pens, mousemats, userguides, posters, postcards and leaflets; we have a variety of professionally designed material for you to distribute in your events. If you plan to run a researchers' training course, demos of how to use Taylor & Francis Online for librarians and researchers are available online. Other training material can be customised upon request.
  • Localising your marketing material
    Do you prefer the marketing material in your local language? Most of our posters and leaflets are available in different languages. Below are some examples of our foreign language posters.
    Image: Library Poster 3 Image: Library Poster 4
  • Keep yourself up-to-date with Library Marketing practice
    To give you some further ideas we've made the following articles from College & Undergraduate Libraries freely available to you for a month. Feel free to have a read!
  • Take a look at our Librarians' area – T&F Libsite
    Visit our librarian specific website, libsite: www.tandf.co.uk/libsite, where you will find all the resources and marketing materials that are available to you and your institution.
  • Get in touch – we can help
    These are just some of the resources we can provide to help you promote your Taylor & Francis journals, ensuring that staff and students at your institution can make the most of the holdings your library has to offer. Feel free to contact us if you would like any of these marketing materials, or if there is something specific you have in mind, as we can tailor material to meet your needs.

It's all about communication
To help improve your communication with your users, please let us know your thoughts and feedback about our supporting material. From our past library visits and correspondence with librarians, we've received some really positive comments from librarians. The librarian from Singapore Management University said: "It was so impressive to know that T&F can do so much to provide such creative marketing ideas." and the librarian from Queen's University of Belfast asked for 5 more copies of the Archive poster after she received our welcome pack. These have been very encouraging results. Better communication will lead us to more creative and efficient marketing. Share your experience with us now! Please write to library@tandf.co.uk.

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