The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism service quality. The journal aims to publish cutting-edge empirically and theoretically sound research articles which advance and foster hospitality and tourism research and practices. Academicians and practitioners explore current and important development information on quality planning, development, management, marketing, evaluation, and adjustments within the field. As a result, this journal will help readers to keep up-to-date on the latest theory development and research findings, improve business practices, stay informed of successful hospitality strategies, maintain profit requirements, and increase their market share in this complex and growing field. 

Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve:

• organizational development and improvement
• operational and efficiency issues
• quality policy and strategy development and implementation
• quality function deployment
• service quality improvement and customer satisfaction
• managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment
• the role and participation of private and public sectors, including residents
• international, national, and regional tourism; tourism destination sites; arid systems of tourism

Allowing readers the opportunity to share experiences and thoughts with colleagues in the field, this journal also contains several columns that examine different and valuable information sources, including:

• research notes-- significant findings related to the goals of the journal
• dissertations and master's theses abstracts-- examine quality assurance & related topics
• book reviews-- recently published works that discuss the strengths & structure of the book, subject matter, readability, and discussions about the work's contribution to existing practices and knowledge in the field
• conference reviews-- highlighting & discussing specific papers presented at conferences & their importance in the field
• web site reviews-- interesting & helpful hospitality & tourism web sites