Journal Details
Journal of Travel & Tourism Marketing
Aims & Scope
The Journal of Travel & Tourism Marketing® is an applied research journal that serves as a medium through which researchers and managers in the field of travel and tourism can exchange ideas and keep abreast with the latest developments. Before this journal was created, there was no professional journal dedicated entirely to the specific area of travel and tourism marketing from managerial perspectives. And in a recent survey of directors of four-year hospitality programs, journal was rated among the top six refereed journals covering the field. This journal— ranked #4 among all major tourism & hospitality journals within the United States on the combined factors of scientific/practical relevance, reputation, and importance for career advancement by the Journal of Travel Research—expands professionals' knowledge in the field through the innovations in applied marketing research and management practices. Journal of Travel & Tourism Marketing® is also regarded as one of the "A" journals (or top journals) in many tourism and hospitality schools around the world.
Defining travel and tourism in the broadest sense, the journal includes travel services, tourism management organizations, meetings and convention services, and transportation services. As an international journal, the Journal of Travel & Tourism Marketing® places special emphasis on submissions reflecting the perspectives of contributors from different countries. Travel and tourism educators, consultants, business researchers, and government policymakers can benefit from the timely information presented in this innovative journal.
The Journal of Travel & Tourism Marketing® publishes refereed articles on travel and tourism related to marketing management practices, applied research studies, critical reviews on major issues, and business and government policies affecting travel and tourism marketing. Publishing articles from a variety of perspectives, some possible topics for articles suitable for the journal include:
- consumer behavior issues
- consumer trends
- organizational buying behavior
- research and innovations in destination marketing
- case studies on successful destination marketing programs
- social, cultural, economic, and/or technological trends
- trends in market segmentation
- tourism product development
- marketing as related to meeting services and conventions
- tour operator and wholesale industry marketing
- incentive travel marketing
- transportation industry marketing
- national, state, and regional tourism policies affecting marketing
- promotional programs development in travel and tourism marketing
- assessing the effectiveness of tourism marketing efforts
Peer Review Policy: All research articles in this journal have undergone rigorous peer review, based on initial editor screening and anonymous refereeing by three anonymous referees.
Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.