Journal Details
Journal of Business to Business Marketing
Innovations in basic and applied research for industrial marketing
Aims & Scope
The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.
The Journal of Business-to-Business Marketing® features:
- basic and applied research that reflects current business marketing theory, methodology, and practice
- articles from leading researchers covering topics of mutual interest for the business and academic communities
- a summary for business marketing practitioners and a structured abstract accompanying each article
- commentaries from the business world, provided by leading business thinkers
- a book review section, which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing
The domain of business-to-business marketing encompasses all phenomena involving transactions, exchanges, and relationships in any dyad involving organizations, institutions, and resellers. It is a broad concept encompassing the marketing of business services and industrial products—as well as reseller phenomena—with domestic and/or global perspectives. The journal publishes articles that address any topic within this broad definition. Academics and industry professionals are invited to submit manuscripts to the journal that can contribute to the science and practice of business marketing.
WHO SHOULD SUBSCRIBE
The Journal of Business-to-Business Marketing® is pleased to offer the Outstanding Article of the Year award for best paper of the volume. The winner receives a cash award plus a handsome framed certificate.
The editorial Web site for the Journal of Business-to-Business Marketing® features the journal's editorial position, instructions for authors, and electronic submission instructions: http://aux.zicklin.baruch.cuny.edu/jbbm/
Peer Review Policy
All articles appearing in Journal of Business-to-Business Marketing have undergone an initial screening by the Editor and a subsequent anonymous double-blind peer review process typically consisting of three permanent editorial board members who hold either a PhD or DBA.
Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.
