The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.

The Journal of Business-to-Business Marketing® features:

Some of the main topical areas covered by the journal are business buyer relationship management, business buying behavior, industrial segmentation, business marketing strategy, ethical business marketing practices, legal issues / government regulation, and traditional business marketing mix areas including but not limited to: industrial products / business services, developing innovations, business brands, packaging, pricing (negotiations, bidding), industrial distribution—logistics and supply chain management, promotion (personal selling and sales management, trade shows, direct marketing methods, sales promotions, and industrial advertising), and the impact of Internet practices upon all areas of business marketing.

The domain of business-to-business marketing encompasses all phenomena involving transactions, exchanges, and relationships in any dyad involving organizations, institutions, and resellers. It is a broad concept encompassing the marketing of business services and industrial products—as well as reseller phenomena—with domestic and/or global perspectives. The journal publishes articles that address any topic within this broad definition. Academics and industry professionals are invited to submit manuscripts to the journal that can contribute to the science and practice of business marketing.

WHO SHOULD SUBSCRIBE

Business marketing professionals in all industries and educators at all levels whose work is concerned with marketing either business services or industrial products. These individuals are also invited to write for the journal, which is concerned with contributions to our understanding of the science, art, and practice of business marketing.

The Journal of Business-to-Business Marketing® is pleased to offer the Outstanding Article of the Year award for best paper of the volume. The winner receives a cash award plus a handsome framed certificate.

The editorial Web site for the Journal of Business-to-Business Marketing® features the journal's editorial position, instructions for authors, and electronic submission instructions: http://aux.zicklin.baruch.cuny.edu/jbbm/  

All articles appearing in Journal of Business-to-Business Marketing have undergone an initial screening by the Editor and a subsequent anonymous double-blind peer review process typically consisting of three permanent editorial board members who hold either a PhD or DBA.

Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.