The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world.

• Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field.
• Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally.
• Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education.

The objectives of the journal are as follows:

1. To bridge the disciplines of marketing and higher education and to address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world-wide. 
2. To explore, evaluate and critically analyze the overall management of the marketing function within higher education institutions with a particular focus on issues of concern to policy makers and senior managers in higher education institutions. 
3. To publish rigorous, empirical research results related to all aspects of higher education marketing.
4. To publish discursive papers on critical theory, conceptual developments, and critiques of higher education marketing and to encourage responses and discussion on articles.
5. To provide a vehicle for the advancement of knowledge and debate in the field of higher education marketing and to stimulate further research in this area.
6. To debate and theorize about the role of marketing as an orientation of management in higher education institutions worldwide.