Meet the needs of your network - sales, marketing and customer service

We understand the challenge of today's market dynamic. For many of our society partners, full rate library subscriptions have long since represented the lifeblood of their journal's community and Taylor & Francis invests great effort and time in ensuring that we manage the changing dynamics in a world where subscriptions, site licenses and open access all co-exist. We work to keep library renewal rates as high as possible each year with remarkable success.

In addition, we enable access to research libraries worldwide via library consortia and Ebsco Databases. We maximise coverage in third party indexers such as Web of Science, MedLine, GoogleScholar and CNKI; and we work closely with library knowledge bases and discovery services. These combined approaches from our sales and marketing teams ensure our titles remain on both the library's and researcher's wishlist.

High visibility in globalizing research networks. Our marketing is designed to optimise readership, citations, subscriptions and submissions to your journal - and so to continue building and developing the brand, now and for long into the future. We identify key research communities for your journal, along with the channels best suited to communicating with them. We then tailor our marketing activities so that they link these core communities with relevant content from, and messages about, your journal. We focus on the journal's objectives and create comprehensive campaigns that utilise the many marketing tools available to us from traditional to today.

A marketing toolkit that is results driven. Our approach to marketing varies to suit both the recipient, the content, and the channel, running the whole spectrum from an informal tweet, to traditional catalogue. Tactics still include conferences, leaflets, advertising - but now take advantage of the many online options - emails, RSS, social web, vod- and pod-casting, and a network of websites. We evaluate and benchmark the results we get from all marketing activity, benefiting from the greater transparency we get through user and usage analytics. Our in-house Research & Business Analytics team measures and monitors both internal and external performance indicators. Using these analytical resources we are able to target key areas of growth for subscriptions and submissions and work in conjunction with local sales and marketing staff in East Asia, South Asia, Africa and Latin America.

We pride ourselves on our customer service, whether we're dealing with authors, society members, librarians or agents. You get the best of both worlds with our service - local staff spread across our global offices, working together to provide fast and personal service, and an efficient centralised process that ensures rapid and accurate order fulfilment. We have specialist staff dedicated to membership customer services and can tailor our processes to meet the differing needs of societies.

what should I do next?

'We believe the move to Taylor & Francis offers SGJ a dynamic and bright future under the banner of a company with a global reach and a healthy portfolio of journals allied to Geography. In terms of marketing and exposure, this allows SGJ to reach a much wider audience than before... All in all, these developments will help realize the potential of SGJ and we look towards a healthy future as part of the team at Taylor & Francis.'

Jim Hansom, Jo Sharp, Dave Evans and Andrea Nightingale
Editors of Scottish Geographical Journal

'The Pro-active marketing effort and alertness to a wide range of marketing opportunities, for the Association itself as well as the specific journals, is another hallmark of the support provided by T&F and in our experience this is not something matched by many others in the field. T&F are very positive and responsive to any suggestions put forward by the Association and proactive in offering valuable advice. The relationship between the Association and T&F is a very productive and positive one.'

Helen Perkins
Director, Society for Research into Higher Education