Carolyn Strong
Senior Lecturer
School of Management
University of Bath
UK
Professor of Marketing
Warwick Business School
The University of Warwick
UK
Editorial Board
Ravi Achrol -
The George Washington University, USAJames C. Anderson -
Northwestern University, USAMichael J. Baker -
University of Strathclyde, UKSundar Bharadwaj -
Emory University, USA
Douglas Brownlie - University of Stirling, UK
David Carson -
University of Ulster, UKLeslie de Chernatony -
Birmingham University, UKMartin G. Christopher -
Cranfield University, UKBruce Clark -
Northeastern University, USADavid W. Cravens -
Texas Christian University, USAVicky Crittenden -
Boston College, USAAdamantios Diamantopoulos -
University of Vienna, AustriaO. C. Ferrell -
Anderson School of Management, USARajiv Grover -
The University of Georgia, USAEvert Gummesson -
Stockholm University, SwedenGraham Hooley -
University of Aston, UKJames M. Hulbert R. -
Columbia University, USAMichael D. Hutt -
Arizona State University, USASubhash C. Jain -
University of Connecticut, USABernard Jaworski -
University of Southern California, USARoger Kerin -
Southern Methodist University, USAAjay Kohli -
University of Texas, USAPhilip Kotler -
Northwestern University, USAMary Lambkin -
University College Dublin, IrelandDonald R. Lehmann -
Columbia University, USALeonidas C. Leonidou -
University of Cyprus, CyprusAjay Menon -
Colorado State University, USAAnil Menon -
IBM Corporation, USAVince-Wayne Mitchell -
Cass Business School, UKMichael Mokwa -
Arizona State University, USAChristine Moorman -
Duke University, USANeil A. Morgan -
Indiana University, USAJohn Narver -
University of Washington, USAWilliam Perreault -
The University of North Carolina at Chapel Hill, USAWilliam M. Pride -
Texas A&M University, USAPaul Root -
Florida International University, USABodo B. Schlegelmilch -
Wirtschafts Universitat, AustriaStanley F. Slater -
University of Colorado, USAP. Rajan Varadarajan -
Texas A&M University, USADouglas Vorhies -
University of Mississippi, USA
Oliver Yau - University of Hong Kong, Hong Kong
Founding Editor
Gordon Greenley - Aston Business School, UK