Editors

Robert E. Stevens, PhD
John Massey Professor of Business,
Southeastern Oklahoma State University,
Durant, OK

David L. Loudon, PhD
Professor of Marketing, Samford University,
Birmingham, AL

Editorial Board

Nora Ganin Barnes, PhD - University, of Massachusettsat Dartmouth, North Dartmouth, MA
Boris W. Becker, PhD  - Oregon State University, Corvallis, OR
Kenneth D. Bopp, PhD - University of Missouri, Columbia, MO
Tomas E. Boyd, DVM, PhD - ValparaisoUniversity, Valparaiso, IN
Amelia Broussard, PhD, RN, MPH - Clayton College and StateUniversity, Jasper, GA
Ashish Chandra, PhD - Marshall UniversityGraduate College, South Charleston,WV
Irvine Clarke, III, PhD  -  James Madison University, Harrisonburg, VA
Frederick G. Crane, PhD - Northeastern University, Boston, MA
Douglas L. Fugate, PhD - WesternKentucky University,Bowling Green, KY
Colin Gilligan - Sheffield Hallam University, Sheffield, United Kingdom
Ronald E. Goldsmith, PhD -  Florida State University,Tallahassee, FL
William R. Gombeski, JR., MPH, MBA - University of Kentucky Medical Center,Lexington, KY
Stephen J. Gould, PhD  - Baruch College(CUNY), New York, NY
Earl D. Honeycutt, JR., PhD - Elon University, Elon, NC
Joby John, PhD - Bentley College, Waltham, MA
W. Benoy Joseph, PhD - Cleveland StateUniversity, Cleveland, OH
Dennis O. Kaldenberg, PhD - Press-GaneyAssociates, South Bend, IN
Nile M. Khanfar, PhD - Nova SoutheasternUniversity, Palm BeachGardens, FL
Charles W. Lamb, PhD - Texas Christian University, Fort Worth, TX
Michael S. Latour, PhD - University of Nevada at Las Vegas,Las Vegas, NV
William C. Lesch, PhD - University of North Dakota, Grand Forks, ND
Richard C. Leventhal, PhD - Metropolitan State University, Denver, CO
R. Scott Macstravic, PhD - Principle-Loyalty Engineering,Golden, CO
Kimball P. Marshall, PhD - Alcorn State University, Natchez, MS
Dennis R. McDermott, PhD - Virginia CommonwealthUniversity, Richmond, VA
Francine Mindel, PhD - William Patterson University, Wayne, NJ
Jana Roberta Minifie, PhD - Texas State University-San Marcos,San Marcos, TX
Manuel C. F. Pontes, PhD - Rowan University, Glassboro, NJ
Molly Inhofe Rapert, PhD - University of Arkansas, Fayetteville, AR
Herbert Jack Rotfeld, PhD  - Auburn University, Auburn, AL
Peter M. Sanchez, DBA - Villanova University, Villanova, PA
John R. Schibrowsky, PhD - University ofNevada at Las Vegas, Las Vegas, NV
Dennis J. Scotti, PhD - Farleigh DickinsonUniversity, Teaneck, NJ
Donald R. Self, DBA - Auburn University at Montgomery, Montgomery, AL
Kent D. Seltman, PhD - Mayo Clinic, Rochester, MN
Michaeline Skiba, EdD - Monmouth University, West Long Branch, NJ
Scott M. Smith, PhD - Brigham Young University, Provo, UT
Angela Stanton, PhD - Radford University, Radford, VA
Wil Stanton, PhD - Radford University, Radford, VA
Uday Tate, PhD - Marshall University, Huntington, WV
Richard K. Thomas, PhD - University of Tennessee Health ScienceCenter, Memphis, TN
Robert D. Green, DBA - Lynn University, Boca Raton, FL
Angela Hausman, PhD - University of Texas-Pan American, Edinburg, TX
Tony Henthorne, PhD - University ofSouthern Mississippi, Hattiesburg, MS
Paul Herbig, PhD - Herbig & Sons Marketing Consultants, Angola, IN
Shahram Heshmat, PhD  - University of Illinoisat Springfield, Springfield, IL
C. Jeanne Hill, PhD  - Prairie View A&M University, Prairie View, TX
Stephen O'Connor, PhD - University of Alabama at Birmingham, Birmingham, AL
David P. Paul, III, DDS, PhD - Monmouth University, West Long Branch, NJ
James W. Peltier, PhD - University of Wisconsin at Whitewater, Whitewater, WI
Michael Petrochuk, DBA - Akron General Health Systems, Akron, OH
Mary Beth Pinto, PhD - Pennsylvania State University at Erie, Erie, PA
Louis G. Pol, PhD - University of Nebraska at Omaha, Omaha, NE
Dennis H. Tootelian, PhD - California State University at Sacramento,Sacramento, CA
Jeff W. Totten, DBA - McNeese State University, Lake Charles, LA
William L. Trombetta, PhD - St. Joseph University, Philadelphia, PA
Noel E. Wilkin, RPh, PhD - The University of Mississippi School of Pharmacy, University, MS
Walter W. Wymer, JR., DBA - Christopher Newport University, Newport News, VA
Mahmoud M. Yasin, PhD - East Tennessee State University, Johnson City, TN