Journal Details
Journal of Marketing Communications
Published By: Routledge
Volume Number: 17
Frequency: 5 issues per year
Print ISSN: 1352-7266
Online ISSN: 1466-4445
Instructions for Authors

This journal uses ScholarOne Manuscripts (previously Manuscript Central) to peer review manuscript submissions. Please read the guide for ScholarOne authors before making a submission. Complete guidelines for preparing and submitting your manuscript to this journal are provided below.
All papers are subject to a double-blind refereeing process. There is no submission fee and no page charge. If a paper is considered suitable it will be passed by the Deputy Editor to reviewers. The Editor will make the final decision as to acceptability after taking into account reports from the Deputy Editor and referees. Authors will be provided with copies of the referees' reports.
Submission
Submission
All submissions should be made via the Journal of Marketing Communications ScholarOne Manuscript site. Submitting authors should first create an account by clicking on the 'Create Account' button in the top-right corner. Manuscripts are submitted via the 'Author Centre'.
All manuscripts should be original, unpublished works not under consideration for publication elsewhere. Authors should provide two versions of their paper, one containing full author(s) contact affiliations and details, and one anonymous copy to allow for blinded peer-review.
Articles should be between 4,000 and 6,000 words, excluding tables, figures and references.
Journal policy strictly prohibits the simultaneous submission of a manuscript to JMC while it is under consideration for publication at any other outlet (including, but not limited to, any journal, book, or conference proceedings).
Title page (first page)
The title page must include the following information: the full title; the affiliation and full addresses of all authors; indication of the author responsible for correspondence and correction of proofs; a brief biographical outline.
The title page must include the following information: the full title; the affiliation and full addresses of all authors; indication of the author responsible for correspondence and correction of proofs; a brief biographical outline.
This journal requires a short paragraph of bibliographical details for all contributors.
Abstract and keywords (second page)
The abstract should be comprehensible without reference to the text and should not exceed 200 words. The main findings and new and important aspects of the study should be emphasized. Up to five keywords or phrases must be submitted for indexing purposes.
The abstract should be comprehensible without reference to the text and should not exceed 200 words. The main findings and new and important aspects of the study should be emphasized. Up to five keywords or phrases must be submitted for indexing purposes.
The Manuscript (main text should start on the third page)
Manuscripts must be typed double-spaced on one side of A4 paper only, with a 2.5cm margin at the top, bottom, and sides of the page. Permission to reproduce previously published material or to use illustrations that identify individuals must be obtained by the author prior to submission. Information on the transfer of copyright will be sent to authors on acceptance of their manuscript for publication. The transfer of copyright from author(s) to publisher must be stated in writing before any manuscript can be published.
Manuscripts must be typed double-spaced on one side of A4 paper only, with a 2.5cm margin at the top, bottom, and sides of the page. Permission to reproduce previously published material or to use illustrations that identify individuals must be obtained by the author prior to submission. Information on the transfer of copyright will be sent to authors on acceptance of their manuscript for publication. The transfer of copyright from author(s) to publisher must be stated in writing before any manuscript can be published.
Please make sure that all personal information is removed from the Document itself.
All pages should be numbered consecutively.
Style guidelines
Description of the Journal's article style
Description of the Journal's reference style, Quick guide
Any consistent spelling style is acceptable. Use single quotation marks with double within if needed.
If you have any questions about references or formatting your article, please contact authorqueries@tandf.co.uk (please mention the journal title in your email).
Description of the Journal's article style
Description of the Journal's reference style, Quick guide
Any consistent spelling style is acceptable. Use single quotation marks with double within if needed.
If you have any questions about references or formatting your article, please contact authorqueries@tandf.co.uk (please mention the journal title in your email).
Tables and Figures
All tables and figures should be gathered together at the end of the manuscript, numbered consecutively and provided with a brief title.
All tables and figures should be gathered together at the end of the manuscript, numbered consecutively and provided with a brief title.
Placement in the text should be indicated as "Place table 1 about here".
Tables should be comprehensible without reference to the text. Repetition of methods that have been described in the text are not necessary.
Explanatory material should be placed as a footnote to the table.
When results are expressed as percentages, the absolute value(s) that correspond to 100% should be stated.
Line drawings, maps, charts, graphs, diagrams, photos, etc. should all be labelled as figures, and must be presented as high resolution, well-contrasted output.
Footnotes
These should not be used unless absolutely essential. If included they should be kept to a minimum, and numbered separately on separate sheets.
These should not be used unless absolutely essential. If included they should be kept to a minimum, and numbered separately on separate sheets.
Proofs
Proofs will be sent to the corresponding author for correction. The proofs must be corrected within three days of receipt and returned to the publisher. Alteration to proofs other than the correction of printer's errors may be charged to the authors.
Free article access
As corresponding author, you will receive free access to your article on Taylor & Francis Online. You will be given access to the My authored works section of Taylor & Francis Online, which shows you all your published articles. You can easily view, read, and download your published articles from there. In addition, if someone has cited your article, you will be able to see this information. We are committed to promoting and increasing the visibility of your article and have provided this guidance <http://journalauthors.tandf.co.uk/beyondpublication/promotearticle.asp> on how you can help.
As corresponding author, you will receive free access to your article on Taylor & Francis Online. You will be given access to the My authored works section of Taylor & Francis Online, which shows you all your published articles. You can easily view, read, and download your published articles from there. In addition, if someone has cited your article, you will be able to see this information. We are committed to promoting and increasing the visibility of your article and have provided this guidance <http://journalauthors.tandf.co.uk/beyondpublication/promotearticle.asp> on how you can help.
Reprints and journal copies
Article reprints can be ordered through Rightslink® when you receive your proofs. If you have any queries about reprints, please contact the Taylor & Francis Author Services team at reprints@tandf.co.uk. To order a copy of the issue containing your article, please contact our Customer Services team at adhoc@tandf.co.uk.
Copyright
It is a condition of publication that authors assign copyright or license the publication rights in their articles, including abstracts, to Taylor & Francis. This enables us to ensure full copyright protection and to disseminate the article, and of course the Journal, to the widest possible readership in print and electronic formats as appropriate. Authors retain many rights under the Taylor & Francis rights policies, which can be found at http://journalauthors.tandf.co.uk/preparation/copyright.asp. Authors are themselves responsible for obtaining permission to reproduce copyright material from other sources.
It is a condition of publication that authors assign copyright or license the publication rights in their articles, including abstracts, to Taylor & Francis. This enables us to ensure full copyright protection and to disseminate the article, and of course the Journal, to the widest possible readership in print and electronic formats as appropriate. Authors retain many rights under the Taylor & Francis rights policies, which can be found at http://journalauthors.tandf.co.uk/preparation/copyright.asp. Authors are themselves responsible for obtaining permission to reproduce copyright material from other sources.
Exceptions are made for certain Governments' employees whose policies require that copyright cannot be transferred to other parties. We ask that a signed statement to this effect is submitted when returning proofs for accepted papers.

Visit our Author Services website for further resources and guides to the complete publication process and beyond.
