The Journal of Political Marketing is vital reading for politicians and candidates at every level of office as well as political party officials, political consultants, corporate lobbyists, pollsters, media specialists, journalists, and students and educators in these and related fields. In comparison to competing publications, this journal puts exciting articles with a high level of sophistication and detail in your hands, keeping you on top of current developments in political marketing and campaign strategy. The journal's focus includes current and predicted future trends such as the application of Internet marketing techniques to politics, which may be at the forefront of future politics around the world.

The Journal of Political Marketing offers business executives, managers, and academics a new approach to the use of marketing in the commercial marketplace. For the first time, a journal has been developed to examine the use of marketing and business practices by candidates, politicians, political parties, lobbyists, political action committees and interest groups. This new stream of literature can be used to identify innovative strategies to use in the marketplace. 

The Journal of Political Marketing brings you the expertise of academics and practitioners as well as professionals in related fields that fall under the umbrella of political marketing. Planned columns include:

• "Propaganda in Politics"- the growing concerns of using propaganda to influence politics
• "Political Advertising"- a discussion of trends and predictions for the future
• "Cyber-Democracy"- devoted to the application of direct marketing and Internet technologies to politics "E-Government"- a column on the "customer service" attribute of political marketing
• "Strategic Corporate Lobbying"- an examination of the role lobbying plays in government
• "Campaigns from Around the World"- deals with elections taking place in different countries
• "Direct Marketing and Marketing Research" a commentary on how trends in the market significantly affect political marketing
• "Party Politics"-a look at campaigns and marketing strategies by the various parties