Aims & Scope
The Journal of Promotion Management will keep you up-to-date on applied research and planning in various areas of business such as promotion, communication, marketing, operations and management among others. It is designed for academicians and practitioners who are interested in conducting research in or acquiring knowledge about the theory, methodology, strategy, applications of new philosophy and/or policy that can benefit the business and academic community. The journal aims to create a forum for scholars and practitioners to exchange ideas in a multi-disciplinary environment.

The Journal of Promotion Management is an essential resource for professionals, educators, and students. Each issue includes research papers, case studies, commentaries, and book reviews--all from leading practitioners and academicians. Articles will provide the kind of information that will help you in practice or provide a foundation for future research or class discussions.
Features of the Journal of Promotion Management include:

•    Qualitative and quantitative empirical papers with complete data analysis.
•    Case studies that clearly discuss the relevance of the case to practitioners and academicians.
•    Theoretical papers dealing with the development of models pertaining to basic or applied research concepts.
•    Survey papers that contribute to a specific field of study.

Specific topics of interest include, but are not limited to:
•    Advertising and promotion
•    Brand management
•    Customer relationship management
•    Green marketing
•    Industrial marketing
•    Public relations
•    Electronic business, electronic commerce, and e-government
•    Supply chain management
•    Inventory and supply management
•    Enterprise systems design, planning and implementation
•    Productivity and quality management
•    Managing service operations
•    Technology and innovation management
•     Business process engineering and reengineering
•    Training and development
•    Social influence on organizations
•    Persuasion and commitment
•    Motivation, reward structures, and compensation
•    Group processes: promoting cooperation or competition
•    Identification and promotion of values

Peer Review Policy: All research articles in this journal have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two peers.